Last updated on December 7th, 2024 at 06:24 pm
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Email Marketing software is an important tool, especially for businesses looking to educate, engage, inform, and sell to their audience.
With the help of good email marketing software, you can get incredible results and grow your business.
There are dozens of email marketing software available but the challenge is in finding the email marketing platform that is right for your business.
With email marketing, you can get incredible results for your business if you use the right one for your business.
The power of an email marketing list is that it gives you a direct line of contact with your customers on a more personal level.
Why Do Businesses Need Email Marketing Software
An email list is important for any business because it’s a powerful tool to grow your brand effectively.
Email Marketing is the best way for businesses to communicate with their customers.
Businesses need email marketing software because it helps in generating customer interest and is a good way to keep your customers informed on new products or promotions.
Email marketing has a higher chance of being seen as compared to social media feeds.
7. Best Email Marketing Software For Your Business
When choosing email marketing software, it’s always important to consider what works for your business.
Deciding on which email marketing software to use can be challenging.
Although email marketing services aren’t always the same, every service is different but most of them offer similar basic features.
1. Get Response
GetResponse is an email marketing software that helps you build and manage campaigns for your business.
It is one of the most popular email marketing platforms and you can use it to generate leads.
GetResponse’s features include the following:
Email Marketing. Supports email templates and design tools, It also has a drag-and-drop interface to create emails.
Marketing Automation. You can create campaigns using prebuilt workflows or personalized automation.
Autoresponders. It allows you to create and send email sequences.
Landing Pages. Allow you to build landing pages and generate leads. They have more than 200 premade templates and optimized landing pages.
GetResponse pricing starts at $16 a month for up to 1000 subscribers. If you have more contacts, you can get the 2500 subscribers plan that starts at $49 a month.
2. Active Campaign
Active Campaign is a marketing automation platform that’s built around email marketing.
However, you can do a lot more than just send emails using the platform.
You can also send SMS messages and there are 870+ integrations with third-party apps.
Native integrations can be used to connect, send, and receive data from different sources, which helps automate your business’s customer experience.
ActiveCampaign is one of the best email marketing software when for automation features.
It has hundreds of pre-built automation and it makes it easy for you to personalize your campaigns.
The platform is made up of different core services which include the following:
Email: This is the main feature.
Pages: They have landing page tools that are robust.
SMS: Messaging capabilities although it’s limited. ( messaging &text)
Conversations and Chat which is a messaging and chat feature.
Social media: They have integrations, the most important being a Facebook Audience integration.
Web Personalization: You can personalize a webpage based on the information you have in a contact record.
ActiveCampaigns has a full CRM that is built in and you can use it as your CRM and as your marketing automation platform.
Active Campaign starts from as low as $9 per month for the Lite plan and the price goes up as your list grows.
3. Omnisend
Omnisend is an email and SMS marketing and CRM solution for WooCommerce, it is a platform designed primarily for e-commerce businesses.
It helps businesses manage and optimize their email marketing, SMS marketing, and other communication channels to engage with customers and drive sales. Its features and benefits include:
Email Marketing
Campaigns and Automation: Users can create and send promotional emails, newsletters, and automated workflows like welcome sequences, cart abandonment reminders, and re-engagement campaigns.
Templates and Personalization: Omnisend offers customizable templates and tools for personalizing emails based on customer behavior, preferences, and segmentation.
SMS Marketing
Text Messages: Businesses can send SMS campaigns, reminders, and automated messages to their customers.
Integration: SMS can be integrated with email marketing workflows, allowing for multi-channel communication.
Segmentation and Targeting
Customer Segmentation: Omnisend allows businesses to segment their audience based on various criteria, such as purchase history, browsing behavior, and engagement levels.
Personalized Messaging: Segmentation enables more targeted and relevant messaging, which can increase engagement and conversion rates.
Automation
Workflow Builder: Users can create complex automation workflows that trigger based on customer actions or inactions, such as sending a follow-up email after a purchase or a cart abandonment reminder.
Pre-Built Automation: Omnisend provides pre-built automation templates that can be customized to fit the business’s needs.
Analytics and Reporting
Performance Tracking: Businesses can track the performance of their campaigns and automations through detailed reports and analytics.
A/B Testing: Omnisend offers A/B testing features to optimize email content and messaging strategies.
Integration
E-commerce Platforms: Omnisend integrates with popular e-commerce platforms like Shopify, Magento, WooCommerce, and BigCommerce.
Other Tools: It also connects with various CRM systems, social media platforms, and analytics tools.
3. Klaviyo
Klaviyo is an email marketing software company with a specialty in e-commerce stores.
Their email marketing tools enable businesses to send personalized newsletters to automated emails like abandoned carts.
You can also do order follow-ups and personalized thank you’s and the tools enable you to send more targeted emails to the right people at the right time.
The platform uses customer data to segment users, track results and create targeted campaigns.
Klaviyo makes it easy for stores to set up email marketing without the need for expensive systems and tools.
Klaviyo’s features include the following:
- Advanced segmentation: Klaviyo enables you to divide your email lists into relevant segments for better customer targeting. c You can segment your lists using a wide range of factors.
- Email Campaign Tracking: It offers extensive reporting and analysis which makes it easier for businesses to track the performance of their campaigns.
- Easy Setup and Integration: It also offers integrations with other platforms like Facebook, Instagram, and Pinterest. Another great thing about Klaviyo is its simplicity and ease of use.
- Automated Campaigns: It’s easy to automate your campaigns and to continuously keep your customers engaged through email marketing.
4. Moosend
Moosend is an email marketing platform and is one of the most affordable email marketing platforms.
It’s perfect for small businesses that want to successfully execute their marketing campaigns.
They offer a 30-day free trial and it’s easy to use and learn, they also have the option to pay only when you send emails.
Moosend’s key features include the following:
A/B Testing
They have an A/B testing tool and it helps to optimize your emails and subject lines.
It allows you to create different versions of your email, and send the different versions to different customers.
Moosend will then track how each version performs, and this helps businesses to understand and choose a winning email to send to the rest of their customers.
Email Builder
They have an email editor and this can be used for creating custom emails, you can also use drag and drop into your email templates.
Moosend has about 70 pre-designed email templates and you can preview how the emails you send will appear on your desktop and browser.
Marketing Automation
You can create campaigns that send automated messages to your customers and you can use automation for things like Abandoned carts, Special offer reminders, Happy birthday emails, and more.
Data Integration and Storage
With Moosend, you can collect and store data about your customers and this can help when you want to personalize content, use segmentation, and use trigger emails.
Segmentation
They have segmentation tools that you can use to segment customers using customer data stored in the system.
Segmentation helps businesses to increase the relevancy of their emails, and save costs.
The following is the pricing for Moosend, the more subscribers you have the more you pay.
- 2,000 subscribers: $24 per month
- 5,000 subscribers: $48 per month
- 25,000 subscribers: $160 per month
- 50,000 subscribers: $315 per month
If you are looking for a robust automation workflow that is affordable for your small business, Moosend is a good option.
5. MailerLite
MailerLite is a cloud-based software that offers businesses email marketing tools to customize email building, create landing pages, and more.
It is one of the easiest email marketing software to use and the dashboard is clean and intuitive.
They have a free MailerLite plan and you can use it for up to 1,000 subscribers.
The free plan allows you to send up to 12,000 emails per month.
With the paid plans, you pay according to the number of subscribers you have.
The pricing starts from $10 and the more subscribers you have, the more money you pay.
It’s also cheaper than most email marketing services that have a similar set of features.
Mailerlite features include the following:
Email editor: You can create HTML emails through a drag-and-drop interface.
Landing pages: Ability to create web pages that can be customized to specific emails or campaigns.
A/B Testing: You can test different variations of a campaign to see what works.
Mobile Optimization: You can optimize emails and landing pages for mobile devices.
Deliverability reporting: The system helps to ensure your email campaigns are delivered to the inbox.
Triggered drip sequences: It allows you to set up automatic / drip email campaigns that are triggered by certain events or customer behavior.
Mailerlite offers many more additional features and its simplicity is the best choice for ease of use.
6. ConvertKit
ConvertKit’s email marketing automation solution is designed for online creators like bloggers, podcasters, YouTubers, course creators, and more.
It’s affordable and easy to use and it has all the tools to help grow and manage your email list.
ConvertKit has customizable sign-up forms and landing pages and you can communicate with your list using broadcasts or sequences.
With broadcasts, you can send emails manually, and with sequences, you get to send emails in a span of days or even weeks.
They have tags and segments, which allow you to categorize your customers based on their behavior and interests to ensure you send the right promotional campaigns to them.
The following is the pricing for ConvertKit:
– 1000 subscribers: $25 per month
– 5000 subscribers: $66 per month
– 10000 subscribers: $100 per month
– 15000 subscribers: $125 per month
– 25000 subscribers: $166 per month
– 55000 subscribers: $316 per month
– 105000 subscribers: $566 per month
Make sure to always check the prices before purchasing because the prices may be subject to changes.
How to choose the best email marketing software for your business
When choosing email marketing software, you must consider the following:
• You must consider the size of your business. Choose email marketing services that cater to the needs of your business.
• Features: Know and understand the features that you need for your business so you can get a plan that offers those specific features.
• Some email marketing software cater to specific businesses.
Are Email Marketing Software Services The Same?
Email marketing services may offer similar services but they are not the same.
Some email marketing services are specifically designed for e-commerce and small businesses.
When it comes to email marketing software, it’s important to find the one that is right for you.
The pricing of the services is also one of the things to consider before making a choice.
Conclusion
Whether you’re looking for simple email marketing solutions or fully advanced features, there is a wide range of solutions available on the market.
Email marketing is an important and effective tool for any business and it remains an excellent solution for engaging with your customers.
How much you spend on email marketing software depends on the features you need for your business.
This is because most email marketing software is charged according to your email list or the number of emails you send.
We hope you find the best email marketing software that your business needs to grow.
There are also other good email marketing software companies available on the market and these include :
Mailchimp
